The first festival took place in Moscow in 2006. Its main idea was to demonstrate the global trends in modern industrial design and to get compatriots in touch with leading designers, to talk about trends in the world of modern design.
The first festival took place in Moscow in 2006. Its main idea was the desire to demonstrate global trends in modern industrial design and to get compatriots in touch with leading designers and talk about trends in the world of modern design. From 2006 to 2012, the project turned from a highly professional festival into an event of national importance aimed at solving the most important problems of the Russian economy, increasing interest in industrial design, including among the young population of Russia and active consumers, who are given the opportunity to appreciate products and promising developments.
Over the six years of its existence, more than 500 Russian and Western designers took part in the festival, more than 100 exhibitions were organized, more than 70 lectures were held, more than 5 thousand interesting design objects were sold at the design market.
The project's partners and friends were the Government of Moscow, the Embassy of the Kingdom of the Netherlands in Moscow, Spain, Israel, the Polish Cultural Center, Jetro - a government organization for the promotion and development of foreign trade in Japan, the Mondriaan Foundation, which supports contemporary art and design projects, and Academia Rossica, a Russian-British independent cultural organization representing contemporary Russian culture in the UK, and many others.